Thanks to WHSV-TV (ABC) in Winchester, Virginia for introducing The 3/50 Project to their local shoppers this holiday season. Overlooking the anchor’s misquotes (calling us The “thirty fifty” Project, followed by saying it’s $50 at three businesses each), the segment’s pretty good. Steven Glazier, the field reporter, got things back on track, then asked all the right questions when interviewing local business owners.
As for why locals pump $68 of every $100 back into their community economy versus the lower $43 from chains and big boxes, well… It’s not due to payroll, as the first retailer explained in the piece–everyone pays that. The big chasm comes from associated business expenditures and how post-payroll, post-tax revenue is handled at the end of the day. Truth be told, I think the gap is larger, but the fine folks at Civic Economics who research such things provide the 68/43 figures we rely on.
Get out there and spread the word, folks. There are still a lot of shopping days between now and Christmas…and a whole lot more than follow December 25th.
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I have forwarded info to a a local member chamber. Hopefully, they listen.