It won’t be the top of the Empire State Building, but we’re having a little lovefest in New York next month for fans of The 3/50 Project. Thanks to the generosity of George Little Management, this first time gathering of retailers from across the country will focus not only on what The 3/50 Project is all about, but will include examples of how other businesses have promoted the movement, with success.
Whether you’re new to the idea, or one of our early adopters, I hope you’ll join us.
Date: Monday, May 18, 2009, during the National Stationery Show
Time: 2:00 – 3:00 p.m.
Location: Jacob K. Javits Convention Center, Room 1C02/03 (lower level)
Admission: Free, but must have a show badge or be a credentialed member of the press
Registration: Required (click here to sign up)
Those of you registered for the National Stationery Show have been receiving periodic emails advertising lower hotel rates. After receiving yet another, a friend emailed to say “I gather the advance bookings are down.” An obvious assumption…
…but not an accurate one. [click here to continue…]
Will they? Won’t they?
That seems to be the question floating around vendor offices these days as people try to guess if buyers will head to New York in May for the National Stationery Show. Will they go? Or will they stay home? [click here to continue…]
by Cinda Baxter on March 23, 2009
in NSS
Here’s the thing. The economy stinks (like you needed a reminder…?). That means there are a few folks opting out of NSS this year that would otherwise attend. Buyers, vendors, sales reps. You know–the usual crowd.
I think you should skip it too. [click here to continue…]
by Cinda Baxter on February 27, 2009
in NSS
Attention, Twitterati interested the National Stationery Show-—I just set up a new hashtag: #nss. We now have a place to gush about all things paper…
…in an electronic medium. Go figure.
Let the tweeting begin!
Just in: The final day of the National Stationery Show will be shorter than before, closing at noon instead of the customary 3:00 p.m.
For retailers hoping to fly out that day, the extra airport time will be appreciated. For those who typically go into panic mode over how much is yet to be covered on Tuesday night, however, well…. Put on your running shoes and consider the stepped-up pace part of your new workout regime.
Hint: Plan ahead using the exhibitor search and list features on the NSS site. You can select and print out a “hit list” of must-see booths before leaving home, making your plan of attack much easier.
by Cinda Baxter on January 14, 2009
in Markets, NSS
While in Atlanta, a greeting card vendor in the Building 3 temps asked whether or not I thought it was worth participating in NSS this May. “After all” he pointed out,” retailers aren’t going to as many shows this year.” One particularly large NSS vendor he knows is planning to call GLM to renegotiate his booth contract after having already committed. [click here to continue…]
I’ve joked for years that I’m always the last retailer off the show floor—could count on me still writing an order somewhere (usually in the Constance Kay booth) when the a/c turned off, the lights came down, and the carpets began to roll up…literally.
So, of course, it made complete sense I was sitting in the conference area of the Epson booth, enjoying a debrief with Patrick and the lead engineers from Japan an hour after show closed. While walls were deconstructing around us, we shared the things we’d seen, the possibilities ahead (can’t tell you what those are, sorry), and the projects that could be launched most quickly.
Suffice it to say, when things begin rolling out this next couple of years, you’re gonna be happy.
Happy happy.
I come away from this show feeling really good about where we’re all headed—in part because the last blast of enthusiastic desperation at my final NSS Advisory Board meeting several years ago is now bearing fruit in a big way. Laurie Robinson, Kelly Bristol, and later Patti Stracher, all listened to my pleas about needing technology at this show, understood the reasoning, and fought to bring it in. What Epson talks about today will completely change our industry tomorrow…and I mean that, with total sincerity.
It’s time. We’re there. And I couldn’t be happier to be part of the process.
