NSS

NSS: Epson SEO Breakfast

by Cinda Baxter on May 20, 2008

in New York, NSS

A couple of weeks ago, Epson asked if I would assemble a small group of top-notch printing stationers to meet with a couple of their engineers flying in from Japan. Sure…no problem…came up with six who fit the bill perfectly while representing a broad spectrum of printing styles and needs.

What I thought would be a little chat turned into an incredible experience.

There weren’t just a couple of engineers here—Epson brought in a team, including some of the top minds in their divisions. For nearly two hours, we answered questions…paused for translations…watched notes feverishly being jotted into notebooks…and all walked away feeling like something truly momentous had just occurred.

For the first time in NSS history—or the history of the entire stationery industry, for that matter—an international company took the time to sit down and listen…really listen…to what independent retailers need with the intent of creating it. This wasn’t a fluff session, folks. This was the start of something big.

Something really, really big.

Thanks to the retailers who participated: Susan Foxworth (Write Selection, Dallas), Tanja von Kluajta Winn (RSVP, Plymouth MI), Joan Schnee (On Paper -and- the Green Paper Company, Columbus OH), Angela McLean and Tonya Panchula (Ink and Paper, Oxford MI), and Edie Frere (Landis Stationery, Los Angeles).

And major thanks to Patrick Chen (Product Manager/Professional Imaging, Epson USA) and Linda Malek (LJM Associates) for believing…and making miracles happen.

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My Mug

by Cinda Baxter on May 19, 2008

in New York, NSS

Ah…now I know why total strangers were calling me by name in the aisles today….

Have to admit, this feels good.

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