Media

Yesterday morning, Jim Blasingame rolled out the red carpet for The 3/50 Project again, on his nationally syndicated radio program The Small Business Advocate. As always, he’s proven what a true believer he is in independent, locally owned businesses, fully committed to better educating their owners on how to succeed.

If you missed it, no sweat. Jim keeps a copy on his server so you can listen later.

As a bonus, the piece ran on Forbes.com too (yes, I’m dancing around the room as I say that).

Thanks, as always, to Jim for being such a wonderful champion of small business. I suggest everyone take a moment to peruse the other recordings provided on his site, then tune in regularly to this terrific program.

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A big, honkin’ high five to the editors of Gifts and Decorative Accessories Magazine (who I’m a contributing editor for, by the way). Unbeknownst to me until opening the January issue, they posed the following question on this month’s We Ask page:

“Is your store participating in any ‘buy local’ programs or The 3/50 Project?”

And yes, my heart sang when reading comments by both Steven Lora (Motif Modern Living, Austin and San Antonio, TX) and Elizabeth Howard (The Cordial Cricket, Chester, VA), who are Supporters of The 3/50 Project. I adore what Elizabeth wrote; to see her response, or to chime in yourself, click here.

Thanks to everyone connected to the page. Every voice out there counts!

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We have more than 14,600 Supporters listed on The 3/50 Project website. Over 35,000 fans on Facebook. Legions of bloggers and tweeters spreading the word.

So why haven’t we been on one of the national morning news programs yet?

Those of you who have heard me speak know that I’m hell bent on getting us some prime air time with the breakfast crowd. What better time to share this small business lovefest than on Valentine’s Day?

Enter: The 3/50 Project Valentine Campaign. [click here to continue…]

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Heads up, all you wonderful folks in western Pennsylvania-—I’m being interviewed on WISR-AM (680 on your dial) about The 3/50 Project tomorrow afternoon.

Tune in at 1:00 p.m. EST to get the scoop on what we’re up to, or, if you’re outside the immediate broadcast area, check out the live feed on the WISR website.

Note: To listen, it appears you need to save the live feed file to your desktop, then open it in iTunes. I had trouble getting any sound when testing this out, but hopefully, you’ll have better luck.

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Thanks to WHSV-TV (ABC) in Winchester, Virginia for introducing The 3/50 Project to their local shoppers this holiday season. Overlooking the anchor’s misquotes (calling us The “thirty fifty” Project, followed by saying it’s $50 at three businesses each), the segment’s pretty good. Steven Glazier, the field reporter, got things back on track, then asked all the right questions when interviewing local business owners.

As for why locals pump $68 of every $100 back into their community economy versus the lower $43 from chains and big boxes, well… It’s not due to payroll, as the first retailer explained in the piece–everyone pays that. The big chasm comes from associated business expenditures and how post-payroll, post-tax revenue is handled at the end of the day. Truth be told, I think the gap is larger, but the fine folks at Civic Economics who research such things provide the 68/43 figures we rely on.

Get out there and spread the word, folks. There are still a lot of shopping days between now and Christmas…and a whole lot more than follow December 25th.

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What’s the hot topic this holiday season? Local, independent brick and mortar businesses–how they’re faring, and why they’re important.

Oh yeah. And who supports them (enter: The 3/50 Project).

Check out the article that ran on AOL Small Business yesterday. Pretty great stuff, with lots of positive juice. Sweeeeeet!

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