Success only runs one direction....
Heads up to those of you in the Jacksonville, Florida area: I’ll be one of the guests on tomorrow morning’s edition of Florida Public Radio’s program, First Coast Connect (WJCT 89,9 FM), talking about The 3/50 Project. The segment is slotted to air at approximately 9:25 EST, so set your clocks….
Big thanks to Florida Public Radio for the invite; the more consumer ears who hear about the importance of supporting local, independent brick and mortars, the better-—for all of us.
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Ooh, how I do love it when The 3/50 Project gets great national coverage! Check out the article that ran today on Daily Finance, written by Bruce Watson, about who we are, what we stand for, and what we need to keep moving the Project forward.
(On a personal note, a big high five to Bruce, who is one heck of a fun person to be interviewed by.)
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Somehow, it seems fitting that the original television station in our country’s original capital would be the one to report on “Saving the brick and mortars our nation is built on,” doesn’t it?
A heartfelt thank you goes to KYW-TV (CBS) in Philadelphia for the great piece about local businesses making it work this holiday season. Too many times, we hear the doom and gloom; it’s nice to see cameras pointed toward the positive again, which is what The 3/50 Project is all about.
Here’s to the beginning of a move-it-forward holiday season!
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You know that little idea I tossed out there yesterday, suggesting we rename the day after Thanksgiving 3/50 Friday? Well, guess what? It’s taken off like a rocket, and has already been mentioned in a terrific piece by WISC-TV (CBS) in Madison, Wisconsin. A huge thanks goes to Maria Guerrero for what is, to date, one of the single best news segments I’ve seen about The 3/50 Project. It’s not often a piece actually causes me to throw my arms in the air and cheer…
…which this did.
Okay, folks. Love it? Then share it. Use the little icons just below this post to blast the message far and wide. Together, we can turn this holiday week into a massive small business lovefest.
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Several months ago, my friend Debbie Dusenberry told me she was going to be the subject of a New York Times series about the challenges of running a small business. More accurately, the challenges of running her small business, Curious Sofa, in Kansas City. While I understood how this series would benefit the author (terrific visibility, an audience, and a paycheck), I also understood what Debbie was about get in the deal-—not new customers or more foot traffic, but instead, her heart and soul laid naked for a world of total strangers to judge. [click here to continue…]
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You’ve requested ‘em. I’m happy to provide ‘em.
Radio stations love The 3/50 Project, and have been asking for something–anything–they could use to promote the Project on the air. At last, there are four 60-second PSA* spots recorded, and available for free from the Resources page of our website. The timing seemed fitting, given the weekend’s repeated coverage on CNN.
The themes are: [click here to continue…]
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Something tells me this is one of those moments I’ll look back years from now, seeing it as a turning point for The 3/50 Project…. Great piece, deserving of a huge thanks to Joanna (our CNN producer) for shining the limelight this direction.
Featured father/daughter team Jim and Kelly DelRosso (owners of Semplice in Montclair, NJ) remind us just how many small businesses are family owned and operated. We may call them “brick and mortars,” but the reality is they’re really “hearts and souls.”
Here’s to a few million more consumer eyeballs point our way!
Editor’s note: If anyone has an inside track to one of the national morning programs, please contact me asap. We need to keep this ball rolling as fourth quarter holidays approach, and the best way to do that is to get The 3/50 Project in front of the largest consumer audience possible.
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Finally, after a week of keeping this under my hat, I can go public—The 3/50 Project is going to be on CNN!
They’re doing a series called Turnaround about small businesses finding creative ways to survive the economy. This weekend’s two minute segment includes the Project (and a snippet of Yours Truly), which is a massive boost for all of us.
Better yet, the piece will air several times on both CNN and HLN (times shown are eastern; don’t forget that Daylight Savings ends on Sunday!): [click here to continue…]
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