by Cinda Baxter on November 8, 2012
in Facebook
I type this with high hopes and a bit of astonishment. Apparently, Facebook has been listening to the armies of Page admins and fans frustrated (that’s the nice word) by the use Edge Rank to impose a “big brother approach” when determining what someone sees in their newsfeed.
The result? Beta testing of a new option: a Pages Feed, tucked into the Pages section on the left hand side of the newsfeed screen.
It hasn’t rolled out for everyone yet—just a few lucky folks in the test group. Want to see what the results would look like on YOUR newsfeed? [click here to continue…]
by Cinda Baxter on November 5, 2012
in Facebook
Last week, Facebook admitted they’ve been quietly testing a new way for fans to see posts from the pages they’ve “liked.” For the test group, hovering their mouse over the “Liked” button on pages provides a new option: “Get Notifications.” You know—that little globe in the top left corner of the screen, where you’re alerted when someone comments on your posts, tags you in a photo, etc. (depending on how you have settings lined up).
On the surface, this looks like a lovely idea, bringing pages and fans back together again.
But it’s not. It’s actually the fast track to pages losing their fans….and fast. [click here to continue…]
This morning, a respected friend forwarded a link, pointing to an online petition to abolish EdgeRank on Facebook. You know—the evil monster that’s devastated the visibility of most Pages in their fans’ news feeds.
I “get” why people are upset and want change—admittedly, I’m one of them. The 3/50 Project’s FB page has been hit as hard as anyone else’s. We have more than 92,000 fans, yet far fewer than that ever see us in their news feed. Faaaaaaar fewer.
More typical Pages (audiences under the 92,000 count) average between 8%-12& on most posts. Seriously. One-tenth of their hard-earned audience.
Paid posts might hit slightly higher numbers, but upon closer inspection, frequently include a disproportionate percentage of viewers from South America, India, and Eastern Bloc countries. Not exactly the target audience they were investing in.
So yes, I abhor the impact of EdgeRank, but…I also understand why it’s necessary. [click here to continue…]
