An interesting infographic drifted across my virtual desktop today, detailing when the best times are for a Page Admin to post on Facebook:
(Courtesy: Pandemic Labs. Click graphic to englarge)
Like everyone else, I’ve been tracking results on my own Facebook page—specifically, that of The 3/50 Project—with slightly more colorful results that what the graphic above shows:
• Posts that run in the evening garner more/faster interaction, but the attitudes tend to be less positive (sometimes verging on snarky and argumentative)
• Posts that run during daylight hours tend to garner more reasonable, more thoughtful responses; the level of positivity is considerably higher
• Posts that run in the 8:45 a.m. – 9:45 a.m. block seem to reach more small business owners than at any other time of day; their responses are typically the most detailed and focused
• Monday tends to be slower than Tuesday through Friday; Saturday is a toss up, depending on time of year. Sunday’s a black hole most weeks.
• Funny graphics get forwarded. A lot.
• Promoted posts don’t build the audience, regardless of when they run
• Letting one’s personal/real life slip in now and then solidifies the human connection (if you’re on our FB page, you might recall when I suddenly had bats roosting by the door to my deck…?)
• Pinning posts does have an impact, provided the pinned item is a graphic (quick read, quick smile, quick “like” kind of stuff). Text pins aren’t as effective, by a long shot.
So, what’s your experience been? Please share in the comments.
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