Last week, Facebook admitted they’ve been quietly testing a new way for fans to see posts from the pages they’ve “liked.” For the test group, hovering their mouse over the “Liked” button on pages provides a new option: “Get Notifications.” You know—that little globe in the top left corner of the screen, where you’re alerted when someone comments on your posts, tags you in a photo, etc. (depending on how you have settings lined up).
On the surface, this looks like a lovely idea, bringing pages and fans back together again.
But it’s not. It’s actually the fast track to pages losing their fans….and fast. [click here to continue…]
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