Lunch with Kasey Cronquist (Exec Director, California Cut Flowers Commission) and Lane DeVries (Pres/CEO, The Sun Valley Group)
The past couple of days, I’ve been in sunny Phoenix, at the Society of American Florists annual conference where I delivered the keynote address. This year’s gathering was particularly special in that it marks the organization’s 125th year-—pretty impressive.
I was equally impressed by the people who filled the room yesterday morning, then took time out of their busy schedules to visit with me in the halls and share stories of what’s most important to them these days. Lunch was particularly fascinating, spent with a group that included a northern California retailer, distributors, and two gentlemen involved in the California Cut Flowers Commission, from whom I learned just how closely intertwined we all are. [click here to continue…]
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