Success only runs one direction....
The 3/50 Project is having a reeeeally good media week!
Next up is NBC affiliate KSDK-TV in Saint Louis. I love how in depth they went with the business owners; really puts a face on our cause.
Thanks to all you lovely brick and mortars out there under the Arch; we’re with you in spirit…so to speak.
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Thanks to our friends in Great Falls, Montana at KFBB-TV (ABC) for reporting on The 3/50 Project last night. You did us proud, and did a great job of showcasing what makes the movement unique and special.
An additional high five to Dave Campbell, owner of Amazing Toys, who not only got his store name out there, but graciously plugged another local business, Planet Earth. That’s the kind of heart that makes my own sing.
Well done, folks!
Note: For some reason, I have trouble getting the video to play in Firefox, but have no issues in Safari. If you’re stuck in park too, try an alternate browser. Odd.
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Who, exactly, was the idiot bonehead lamebrain person behind Sprint’s ad that ran 11 minutes into Desperate Housewives last night (yeah, I watch it, so shoot me)? Did they really think a thirty second spot telling a story about a cheating husband whose wife finds out via a text message on his Sprint smart phone was a good idea? Who are they trying to hook? The smarmy husband or the wronged wife? [click here to continue…]
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Lunch with Kasey Cronquist (Exec Director, California Cut Flowers Commission) and Lane DeVries (Pres/CEO, The Sun Valley Group)
The past couple of days, I’ve been in sunny Phoenix, at the Society of American Florists annual conference where I delivered the keynote address. This year’s gathering was particularly special in that it marks the organization’s 125th year-—pretty impressive.
I was equally impressed by the people who filled the room yesterday morning, then took time out of their busy schedules to visit with me in the halls and share stories of what’s most important to them these days. Lunch was particularly fascinating, spent with a group that included a northern California retailer, distributors, and two gentlemen involved in the California Cut Flowers Commission, from whom I learned just how closely intertwined we all are. [click here to continue…]
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A big high five to the folks at KDAF-TV in Dallas for the great piece about The 3/50 Project. Every voice out there counts!
For those of you wondering what brochure the reporter is talking about at the end of the piece, that’s actually the bookmark, available on the Resources page of our site. They print 3-up on 8.5 x 11 card stock, and are perfect for adding your store name, address, hours, etc. to the back.
And to the Bishop Arts District retailers: You’ve got a seriously neat gem on your hands. Here’s hoping that more of your neighbors hear about the Project, jump on board, and keep the brick and mortar love flowing…. Thanks for all you do, day in and day out!
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Yes, it’s tough out there, and we all know that’s when the crankies get crankier…and the superstars shine brighter.
Last week, you heard me rant about how a certain group of vendors are playing hard ball with retailers, making it virtually impossible to carry their lines (or want to). Today, we’re looking at the other side of the coin, at companies large and small who prefer loyalty and compassion over muscle and veiled threats. [click here to continue…]
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Please know that my heart is at a full stop when I say this: Google Docs are screwed up yet again.
For the second time in a month, their forms and spreadsheet service is malfunctioning, vaporizing completed forms after the fact. What does that mean in street terms? You fill out an online form, click the “submit” button, and assume the company on other end has received your info. What’s happening instead? That info disappears once you click the button…and no one on either end of the transaction knows it until it’s too late.
To my horror, the “vaporizing” process has reached out and touched The 3/50 Project yet again, wiping out all Other Brick and Mortar Businesses registrations dating back to September 1st. The others forms on the site are fine–only the second category on our Jump In page has been affected. [click here to continue…]
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Admittedly, this one breaks my heart.
Tavern on the Green isn’t just a beloved gem in New York; to me, it’s the home of many happy memories: attending the National Stationery Show party with Mom the first time we went to market…dinner with dear, wonderful Vicki Hoffstetter who helped me begin my path into industry leadership…co-presenting the inaugural Rep of the Year Award at the REA dinner with Carol Schroeder…flirting with a certain tall, dark, and handsome gentleman in the gift industry who, to this day, has no clue what a crush I had on him…and the night a handful of us danced beneath thousands of twinkling lights on the back terrace, music wafting over from a wedding reception on the neighboring patio. To some, Tavern may be a cliché, but to me, it’s a treasure box. [click here to continue…]
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