This is tough love week when it comes to all-things-internet. On Tuesday, I really held your feet to the fire about who has their fingers in your store’s online presence. More than a couple of you went into damage control mode immediately (based on emails landing in my inbox right after the post landed).
Today, my friends, we’re going to take a look at that email address of yours…and get honest about what it says before you even begin typing a message beneath it. Make no mistake; what falls ahead of the @ symbol is as important as what follows it. [click here to continue…]
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