Remember those days when old school marketing could give you a heart attack? The press broke down…the magazine ran your ad on the wrong page…an unseen typo lurked hidden until the Yellow Pages ad ran? The downside was either delay, or worse-—long term marriage to the mistake that saw ink.
Today’s marketing arsenal includes social media, most typically Facebook and Twitter among the lot. So what happens when both go hinky at the same time?
It makes you nuts (which pretty much explains my level of frustration the past two hours). [click here to continue…]
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