Is The 3/50 Project having a positive influence on your business? On a group of businesses you’re part of?
And would you be willing to talk to the media about it?
We have a major media opportunity that needs local color. If you have a story to share (beyond customers telling you they like the concept), please comment below with an explanation of what you’ve experienced and what the impact has been on your business. We’re looking for outcome…not what you’re doing to promote the cause.
Gotta be quick, folks. This one’s time sensitive…and worth it. Believe me.
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Skippack Village has DEFINITELY seen sales increase as a result of our 3/50 co-op project. 19 stores banded together, plus 6 restaurants, and spread the word via direct mail, email, flyers, blogs, twitter, facebook and more. If customers spend $50 in 3 separate stores (totaling $150), they receive 10% off at participating restaurants. I had customers come in my shop for birthday gifts and teacher gifts, specifically mentioning they were “doing their part to save the local economy” as a result of the 3/50 project, and other store owners are saying the same thing. Our promotion ends on June 30th, and we’re so happy with the results, we’re doing it again in July and August!
It has helped very much in our community. On May 15th, our recently formed artists and merchants association had a 4-block long open house based on the premise of shopping local. We had maps made of the local business area to hand out at our store along with copies of the 3/50 Project fliers. We had more people up in Altadena, CA, than we’d ever seen before, checking out the galleries, shops and salons. The event was written up in the Pasadena Star News and blogged about all over the area.
We are at this minute having a special promotion for the 4th of July, tied into the 3/50 Project. We’re reminding people to buy local and support their community’s economy and giving them the means to send a holiday greeting to our armed forces. We’ve printed up a patriotic flat notecard off our Inscribe system, added an inspirational quote from Ralph Waldo Emerson and are letting our customers personalize the card with a word of thanks and their signatures. We’ll send these off on the 3rd to be distributed to the troops through AMillionThanks.com. This is day one of the promotion and already we’ve got our cashwrap front filled with the colorful notecards full of touching thank yous and bless yous!
Since this promotion just started, it’s too soon to say how well it’s working…..but I expect it to be a busy couple of weeks before the 4th.
Editor’s note: Just a reminder to everyone that I don’t post outbound links in the comments section (see Rules of the Road under the About tab). A couple were removed from this comment as a result…thanks for understanding, Lori.
The 350 Project really helped unite our small town by banding merchants together to realize we have to make our downtown a destination. We had a Girls Night Out in conjunction with our 350 Project awareness and it was a huge success. My profits in one Thursday night equaled a month of Saturdays.
The 350 Project is so clear, so easy to implement that it makes it a no-brainer for our cash-strapped village alliance. Thank you for the resources, and we have many merchants here in Maplewood, NJ who would be willing to attest to the fact!!
I own a small children’s boutique in a small quaint shopping village in Maplewood, NJ. I had used your advertising materials everywhere – poster in the store window, flyers on the counter, mission statement email blasts, etc. Customers quickly responded to the concept, they’d bring it up in conversations, and mostly were happy that they are contributing and “doing their part” within their proud community.
I along with a number of merchants work together to create “Shopping Events” for our Village. In promoting these events, we made sure to spread the word about the 3/50 project. It’s a great message that ties seamlessly into our promotions. We do not have any success metric for comparison, but the results of the events have been tremendous – in the number of visitors and sales the town had received. The 2 events we had utilizing your advertising materials were – in April geared towards fun, leisurely shopping (Spring Open Market) and one this past Thursday geared towards late night shopping for the ladies (Girls Night Out). We are planning a number of events through the rest of year and are hope to keep the momentum going.
Thank you 3/50 project!