Licensing silliness

by Cinda Baxter on July 2, 2009

in Markets, Media, Rumors, The 3/50 Project

350_project_web_panelTo no one’s great surprise, yesterday’s Wall Street Journal article about The 3/50 Project has a few a lot a truckload of folks enthusiastically asking how they can spread the word. Well, since you asked….

On the Resources page of our website, you’ll find a plethora of items that can be downloaded for free, including that snazzy little flyer that started this whole lovefest. Am big on making it easy, you know.

Speaking of making things easy, there was apparently some silly misconception floating around the Dallas show about costly new licensing restrictions pertaining to items created for independents’ use…? Ahhh, not so, Grasshopper. As long as you don’t tinker with the content (think: stuff inside the four edges), odds are, you’re good to go.

Still not sure? Check out our very-not-complex-or-costly FAQ page for the skinny.

Maybe someone confused licensing (third parties wanting to charge independents for goods and services) with the much simpler copyright/TM stuff..? That’s my guess. Both are addressed on the FAQ page to avoid mix ups.

Happy to clear up the confusion. Even happier to be a part of something all of you have made such a success. Well done!

Bonnie July 2, 2009 at 4:22 pm

I just found out about this project through Twitter. Very timely!

I had recently posted on my website about Consumer Confidence. After watching several nearby small businesses close, I also have been making a conscientious effort to patronize my favorite places that I would miss. As a result, I have put on a couple of extra lbs. from my favorite bakery!

I am willing to sacrifice my diet for a good cause. Now that’s commitment!

Jenni July 3, 2009 at 6:56 am

I’d love to see a version of this flyer that looks good when it’s printed on a black-and-white printer! Always pinching pennies here, and I’d rather not wear out my pricey color printer cartridges.

Editor’s note: Feel free to print the color version on your black and white printer. It works!

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