To no one’s great surprise, yesterday’s Wall Street Journal article about The 3/50 Project has a few a lot a truckload of folks enthusiastically asking how they can spread the word. Well, since you asked….
On the Resources page of our website, you’ll find a plethora of items that can be downloaded for free, including that snazzy little flyer that started this whole lovefest. Am big on making it easy, you know.
Speaking of making things easy, there was apparently some silly misconception floating around the Dallas show about costly new licensing restrictions pertaining to items created for independents’ use…? Ahhh, not so, Grasshopper. As long as you don’t tinker with the content (think: stuff inside the four edges), odds are, you’re good to go.
Still not sure? Check out our very-not-complex-or-costly FAQ page for the skinny.
Maybe someone confused licensing (third parties wanting to charge independents for goods and services) with the much simpler copyright/TM stuff..? That’s my guess. Both are addressed on the FAQ page to avoid mix ups.
Happy to clear up the confusion. Even happier to be a part of something all of you have made such a success. Well done!
Admittedly, there’s a sense of relief that comes with the last major gift show of the season. If there’s a line I haven’t seen yet, God only knows what it would be.
Those of you who keep up with these postings know that the (absurd, ridiculous, over-the-top, unsubstantiated) rumors about Atlanta got under my skin pretty good. Sure, the economy stinks, and sure, we’re all feeling it, but is blowing the thing into Chicken Little proportions really the best way to turn things around?
Sorry. You’ve already seen my original rant and follow up. Back to New York…
Lo and behold, retailers haven’t checked out as reported by the naysayers. They attended NYIGF in solid, order-writing numbers, oblivious to the nonsense floating around in uninformed circles. The world is not ending. Storefronts have not vaporized. Retailers are not cowards, curled into little fetal position balls under their desks.
And they aren’t numbskulls. They still planned shorter trips to save on expenses and get back to work-—just like in Atlanta. Vendors I spoke to (and there were a lot of them) felt positive about things, and were a whole lot more realistic about translating foot traffic into turnout.
Atlanta was great. New York was great. Dallas held their own, and Chicago was The Little Engine That Could, as evidenced by their strong seminar attendance. I’m calling this summer show season a winner folks.
Don’t even think about arguing this, or I’ll have to get the soapbox out again.
