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As you’re headed off to a gift show this next couple of months, think about this….
Those of us connected to the gift industry are privy to a lot of people’s celebrations—birthdays and bar mitzvahs, holidays and housewarmings. Pretty cool gig. You sell gifts. They give gifts. Voila!
Well, here’s your chance to give something special too…and it won’t cost you one penny more than you’re going to spend anyway.
Gift for Life, the sole charitable cause of the gift, home accessory, and stationery industries, had a cool idea…more accurately, Randy Eller, this year’s GFL Industry Achievement Award recipient, had a cool idea. Why not set aside a sliver of each order written with a vendor or showroom for the purpose of fighting AIDS? Why not help kick the teeth out of a disease that continues to kick the teeth out of our creative community?
Why not indeed? Here’s how it works:
For each order placed with participating vendors and showrooms, a donation will be made to Gift for Life, which then passes through to our charitable partner, DIFFA: Design Industry Foundation Fighting AIDS. They put the funds to work, fighting AIDS proactively, as one of the country’s largest supporters of preventive education for those at risk and direct care for people living with HIV/AIDS.
Whether we want to think about it or not, our industries have lost (and continue to lose) a lot of really talented folks. Over the past 17+ years in the stationery and gift sides alone, I’ve seen too many designers and artists disappear on us. It’s just not right. The scary thing is that, in spite of quietly slipping out of the headlines, AIDS hasn’t slipped out of the room. It’s still around, hitting more folks than you realize. Alarming numbers.
Retailers, all you have to do to help out is write an order. That’s correct. Just like before. The vendors or showrooms listed here will make a donation for every order written. Each one. All you have to do is get the ball rolling.
It’s called Change for Life, and we want you to be a part of it.
Check out these participating vendors and sales agencies as you hit the summer shows:
OneCoast
Two’s Company
Global Views
Lazy Susan
Evergreen
Uttermost
Appleman Schauben
Mud Pie
Lindsay Phillips
CR Gibson
Alexa’s Angels
Imax
Write and order. Make a difference. C’mon folks, let’s do this thing.
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