Success only runs one direction....
In a New York Times article published Friday, Charles Kittredge (CEO and Chairman, Crane & Co.) talked about the company’s role in today’s marketplace, including recent deals involving Disney and an anti-counterfieting technology company in Atlanta. What jumps off the page for retailers, however, is this: [click here to continue…]
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A stationery store owner forwarded this link to me, fuming over the fact Envelopments is including a home studio in an upcoming Martha Stewart Weddings ad, side-by-side with brick and mortar accounts. She pointedly asked why I’ve never blogged about the practice. Truth be told, I had no idea this was going on, and am equally ticked floored stunned.
Editor’s note: Although the linked page has been taken down, its contents appear in the full post below.
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As one top retailer put it a year ago, “There’s a lot of confusion about what ‘recycled’ really means. It’s not always what you think it is.”
Well put.
Retailers are inundated with references to green products now that the term has transcended beyond “trend” to “norm.” And no one clears up the confusion better than Joan Schnee, owner of Green Paper Company and my personal recycling guru.
You know from my previous post that GPC is on top of their game. An up and coming aficionado in recycled papers, Joan decided to take her passion for eco-friendly stationery beyond just selling good product to demystifying the process. Supplying pocket reference guides for GPC retailers’ staff and customers that explain the differences between recyclable, recycled, post-consumer, and virgin, she makes it simple to sort through the hype:
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For those who join me in the world of typeface junkies, here’s a site that will make you weep (with joy). Of course, I’ve now found at least a dozen more $99 Veer fonts I can’t live without. Great.
Stationers, you’re gonna love me for this.
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Thanks to Jason DeRusha from WCCO-TV in Minneapolis for posing the question:
Is a texted thank you as good as getting a card?
My personal favorite is the guy immediately after web viewer Maria’s (make me cringe) response.
Click here to see the video.
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For the past three years, stationers have been wrestling with increasing losses as more customers opt into online photo services for printing their holiday cards. From Snapfish to Tiny Prints-—one of the latest entrants to the race-—they’re getting it from all sides.
Three years ago, retailers cut their boxed photo card inventory in half…and still had tons on clearance in January. Two years ago, they halved it again. Still clearanced a truck load. This past holiday season, they cut the total in half yet again. Yup. More clearance tables.
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It might seem there’s no safe haven in retail right now, but those of you selling paper know that green is gold these days. If you’ve got great recycled options, you’re ahead of stores who don’t.
Enter Green Paper Company. [click here to continue…]
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For those of you familiar with Kate’s Paperie in New York, it’s no secret what was once the shining star of stationery came upon tough times this past two years. After handing the reigns over to the next generation, Leonard Flax watched his beloved boutiques fall into financial disrepair and near extinction.
Well folks, take heart. Someone’s come in to save the day. [click here to continue…]
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