Media

High fives to the folks at WLFI-TV in Lafayette, Indiana for a truly terrific piece about The 3/50 Project. Kalal Gerald, owner of K. Dee’s Coffee and Roasting Company in Lafayette, brought this to my attention via our LinkedIn Group discussion about media opportunities.

This is a great reminder that The 3/50 Project doesn’t just support retailers, but extends to all types of local brick and mortar businesses-—including hospitality, food, and beverage. Is there a local coffee shop or restaurant you’d hate to see disappear? A neat boutique hotel that’s up against the national chains? Introduce them to the movement, and share the joy. We’re all in this together, after all.

(Oooh, that new home page looks good on camera, if I do say so m’self!)

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WKRG-TV (CBS) covers The 3/50 Project

by Cinda Baxter on October 26, 2009

in Media, The 3/50 Project

Thanks to our friends at WKRG-TV in Mobile, Alabama for airing a story about The 3/50 Project. You found three terrific retailers to talk to-—we couldn’t be more proud!

Just one question: When did I move to Michigan? Not certain, but kind of think this is the third or fourth time I’ve been relocated without knowing. Oh well!

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Small business: The key to economic recovery

by Cinda Baxter on October 21, 2009

in Economy, Media

cbs_news_logoFrom tonight’s CBS Evening News:

Small businesses have created nearly two thirds of all the new jobs over the past decade and a half. In other words, we can’t have a recovery without them.

This means you, local, independent brick and mortars. Whether a design firm in a converted warehouse or an upscale boutique downtown, you’re the ones who employee the masses, funneling payroll tax money back into the system. You contribute to the local economy by way of commercial property tax-—something home based businesses don’t do. Every dime spent on utilities at work is in addition to what you also pay for the house. You’re the little engine that could…and does.

I’m thrilled to hear someone in the national media take note of the fact. Finally.

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The Washington Post covers The 3/50 Project

by Cinda Baxter on October 9, 2009

in Media, The 3/50 Project

washington_postFor those who missed the Sunday Washington Post, here’s a great article about Manassas, Virginia and their efforts to keep The 3/50 Project message alive. Well done!

(FYI: Please keep in mind when promoting the Project that any materials using our name or logo…as in buttons…needs to be approved prior to production, since the logo and content are covered by registered TM and ©. Definitely want to keep you out of boiling oil….Thanks!)

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Pay us $160 and we‘ll let you see it….

by Cinda Baxter on October 9, 2009

in Media, The 3/50 Project

Is it just me, or does it seem inconceivable that a major market’s NBC affiliate would run a story about The 3/50 Project on their 5:00 news, but only allow me to see the video if I pay their monitoring service $160?

Yup. True. And yes, I’m peeved.

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The 3/50 Project on KSDK-TV (NBC) in St. Louis

by Cinda Baxter on September 30, 2009

in Media, The 3/50 Project

The 3/50 Project is having a reeeeally good media week!

Next up is NBC affiliate KSDK-TV in Saint Louis. I love how in depth they went with the business owners; really puts a face on our cause.

Thanks to all you lovely brick and mortars out there under the Arch; we’re with you in spirit…so to speak.

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Thanks to our friends in Great Falls, Montana at KFBB-TV (ABC) for reporting on The 3/50 Project last night. You did us proud, and did a great job of showcasing what makes the movement unique and special.

An additional high five to Dave Campbell, owner of Amazing Toys, who not only got his store name out there, but graciously plugged another local business, Planet Earth. That’s the kind of heart that makes my own sing.

Well done, folks!

Note: For some reason, I have trouble getting the video to play in Firefox, but have no issues in Safari. If you’re stuck in park too, try an alternate browser. Odd.

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Worst TV ad in history

by Cinda Baxter on September 28, 2009

in Media, Rant, Real World

cover_eyesWho, exactly, was the idiot bonehead lamebrain person behind Sprint’s ad that ran 11 minutes into Desperate Housewives last night (yeah, I watch it, so shoot me)? Did they really think a thirty second spot telling a story about a cheating husband whose wife finds out via a text message on his Sprint smart phone was a good idea? Who are they trying to hook? The smarmy husband or the wronged wife? [click here to continue…]

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