Thursday, December 1, 2011

Keep the Cheer Here banner in action

by Cinda Baxter on December 1, 2011

in Holidays, Marketing, The 3/50 Project

Thanks to John Ranes (owner, The Frame Workshop, Appleton WI) for sending in his photo of The 3/50 Project’s Keep the Cheer Here banner, hanging proudly in front of his store. Gotta love it!

To download the banner file for use in your town, visit the Resources page of the Project website. In addition to the banner, there are loads of other marketing materials to promote Keep the Cheer Here, so knock yourselves out.  From postcards to posters to blog slugs, we’ve got it all.

Have fun!

 

Photo used with permission.

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The 3/50 Project has been blessed with a lot of great media exposure since launching nearly three years ago. Coverage has been consistently positive, upbeat, and frequent, on both the national and local level, beyond what other “buy local” or “shop local” organizations typically receive. That, I chalk up to two things: (a) our positive, achievable message of balanced spending with all types of independent brick and mortars, and (b) the enthusiasm of those merchants, who breathe life into the Project every day.

But make no mistake…wonderful media coverage plays a big role, and it’s reporters like Nick Winkler that help move the needle forward, as they say. Thanks not only to Nick, but to the producers at KSTP-TV (ABC) for recognizing an important story, then letting the local merchants in it shine.

I couldn’t be more proud.

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