As most of you know, The 3/50 Project’s “Keep the Cheer Here” holiday campaign got its name from a contest we ran a few weeks ago. Our winner, Julie Ward (Pasadena, CA) gave us the words; all I had to do was add the look and feel. Thanks to her, we have a home run on our hands.
In addition to a $350 gift card, the grand prize included a profile piece here on the blog, linked to Twitter, then Facebook. So…it’s my pleasure to introduce you to Julie Ward, the author of our now famous holiday moniker: [click here to continue…]
I go to great lengths to keep politics out of the blog—would rather focus on the things small business owners have first hand control over than invite the “aromatic waft” accompanying most political debate these days. This morning, however, Bob Schieffer (host, Face the Nation, CBS) delivered an editorial that really resonates in my brick-and-mortar lovin’ heart: [click here to continue…]
From the “Weekend News” segment on Saturday Night Live, November 5, 2011:
“Macy’s announced this week that its flagship store in Manhattan will undergo a $400 million renonvation that will create the world’s largest women’s shoe department, featuring more than 300,000 pairs of shoes, and—as always—one cashier.”
And:
“Several department stores have announced that on Black Friday—the day after Thanksgiving and the beginning of the Christmas shopping season—they will open their stores at midnight because nothing puts people in the giving spirit like enduring a long, stressful holiday with their family, hopping in the car half drunk in the middle of the night, and battling an angry mob over a tennis bracelet.”
On behalf of the mom and pop businesses everywhere, thank you, Seth Meyers. Big time.
(If you haven’t seen it yet, check out Keep the Cheer Here, The 3/50 Project’s 2011 holiday campaign.)
You guys are GOOD. Thanks to all the creative minds out there, selecting a winner from the hundreds of great titles submitted during The 3/50 Project Holiday Campaign Name Contest was tough. Tough. Of the lot, however, it was Julie Ward, a consumer in southern California, who came up with four magic words that shone brightest: Keep the Cheer Here.
(Side note: I had to break out in a huge smile on Delta’s Atlanta-to-Minneapolis flight when the guy across the aisle, one row back, saw me designing the poster on my laptop and said “Keep the Cheer Here–that’s really good. What’s it about?” Bingo.)
Since the whole idea is to promote the heck out of our wonderful, independent, locally owned brick and mortars, there are more free downloadable materials than ever before to work with:
[click here to continue…]
by Cinda Baxter on November 3, 2011
in News
From this morning’s newspapers:
“MasterCard said Wednesday that its third quarter profit soared 38% on a big spike in card use around the world. The most pronounced growth was in debit cards. In the U.S., use of MasterCard-branded debit cards rose 23% while use of its credit cards rose 7%. Rival Visa, which has a far bigger share of the domestic debit card market, said last week that debit purchase volume rose 8%.”
What this means: [click here to continue…]
As most of you know, The 3/50 Project’s “Keep the Cheer Here” holiday campaign got its name from a contest we ran a few weeks ago. Our winner, Julie Ward (Pasadena, CA) gave us the words; all I had to do was add the look and feel. Thanks to her, we have a home run on our hands.
