From NBC News this morning:
“A new report finds charitable giving dropped by 11% last year because of the recession. That is said to be the worst decline in at least twenty years.”
While it’s no surprise that personal donations dropped as households tightened their belts and jobs became scarce, the reality is that another (often taken for granted) donor pipeline is over-stressed: locally owned, independent, brick and mortar businesses.
Do they want to continue helping out? Sure they do–assuming, of course, the non-profit asking for support is, in turn, supporting the merchant. [click here to continue…]
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