October 2009

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Sprint: Official Sponsor of Broken Marriages

by Cinda Baxter on October 6, 2009

in Real World

crying-womanColor me astonished.

In spite of the online push back to the poorly conceived ad running during last week’s episode of Desperate Housewives, Sprint decided to continue digging the hole they’ve jumped into with chapter two of the tactless slimy smarmy tasteless tale. Sadly, what began as a wife finding hints that her husband’s eye had wandered, last night’s installment confirmed it…then made things worse as the philandering husband lied like a pro, smiling ear to ear, then snuck in a phone call to the other woman from the driveway moments later.

I “get” that the latest craze in marketing is to run serial campaigns that look like the shows they’re embedded in, but…. There’s a big difference between what’s acceptable in the confines of a television show and the boundaries of a t.v. spot. [click here to continue…]

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I guarantee Delta won’t be doing this

by Cinda Baxter on October 5, 2009

in Employees


When it comes to airlines, most of us who fly often have our favorites. Being from Minnesota, the (now retired) red tails of Northwest Airlines signaled familiar territory for me. My parents, however, who spend part of the year in southern Cal are Southwest fans, able to snag decent seats at even more decent prices, even on short notice.

Do they get this kind of in-flight entertainment, though? You’d be surprised. Southwest gives their flight attendants a bit more latitude than most, and the staff seems to enjoy and run with it. Rarely do Southwest travelers have negative things to say about their in-air staff experience.

What’s the lesson here for retailers? [click here to continue…]

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