Color me astonished.
In spite of the online push back to the poorly conceived ad running during last week’s episode of Desperate Housewives, Sprint decided to continue digging the hole they’ve jumped into with chapter two of the tactless slimy smarmy tasteless tale. Sadly, what began as a wife finding hints that her husband’s eye had wandered, last night’s installment confirmed it…then made things worse as the philandering husband lied like a pro, smiling ear to ear, then snuck in a phone call to the other woman from the driveway moments later.
I “get” that the latest craze in marketing is to run serial campaigns that look like the shows they’re embedded in, but…. There’s a big difference between what’s acceptable in the confines of a television show and the boundaries of a t.v. spot. [click here to continue…]
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