I’ll be the first to raise my hand when it comes to endorsing the concept of “permission based marketing.” Bottom line is that you simply don’t add someone’s email address to a mailing list unless they provide it to you for that purpose.
Which is why I’m a bit steamed over the fact my personal inbox was hit with sales pitches yesterday. The first couple, I unsubscribed using the links provided, then sent a note to the vendors explaining why I’d done so, asking that they please not use that address. By the time the third fourth one appeared, however, the pattern surfaced. Marzipan, Evy Jacob, Fin + Roe, and Hen and Barley–the three four that sent uninvited e-blasts–shared a booth…and reps. [click here to continue…]
How cool is this? I’m happy to send you off into the weekend on a positive note with a site that celebrates positive attitude…. As the founder, Melissa Morris Ivone, explains it:
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Don’t you love it when people go out of their way to be nice? Like when someone waits to hold the door for you. Or when a stranger waves you into a line a traffic. Or even when a coworker shoots you a friendly smile along with a “have a nice day.” If everyone was a little bit nicer to the folks they encountered each day, perhaps the world would be a more pleasant place. Operation NICE was initiated to remind you that a little NICE goes a long way.
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Hear, hear, sister.
Both consumers and business owners crave an upbeat message. They feel good, and they’re contagious. Just try smiling when you answer the phone; it’s amazing how that crazy little trick works; puts a whole new spin on the words that come out of your mouth (and don’t think the caller doesn’t hear it…they usually respond in kind).
Check out the Operation Nice blog here. And congrats on the Times article last Sunday, Melissa. Couldn’t happen to a nicer person.
