Tuesday, December 11, 2012

Think outside the (moving) box

by Cinda Baxter on December 11, 2012

in Local, Marketing

Back in my retail days, I had an upscale gift and stationery store, surrounded by a very, very exclusive neighborhood. One of the largest real estate offices in the Twin Cities metro was located upstairs, providing an interesting opportunity—offer special pricing on items suitable for closing gifts, then appeal to realtors as their go-to source. Sadly, the idea flopped—agents in that particular office preferred to spend as little as possible on clients, regardless of the windfall (they’d gush about selling a $1.8M home, then balk at the idea of spending $25 on the requisite closing gift).

Cross that idea off the list.

Then replace it with a better one.  [click here to continue…]