Warning: Rant ahead.
The grocery manager at my locally owned, independent market will attest to the fact I’m a soldier when it comes to brand loyalty. Not only have I stuck with them for twenty-four years, but numerous brands found on their shelves have retained Must Have Status in my every day life.
This spring, the laundry detergent I’ve used for delicate loads for 15 years suddenly disappeared from the shelves. He searched high and low—including at competing stores—but couldn’t locate it anywhere.
Two months ago, my favorite oatmeal vaporized. He got on the horn with the distributor, learned the manufacturer had discontinued the item…then inquired about possible substitutes.
When things go south, he finds solutions. When an item’s forever gone, he suggests alternatives. When he sees me sauntering up the aisle, he greets me with a smile, aware there’s a 50/50 chance we’re about to embark on another exploration.
Solutions and smiles solidify long term loyalty. He gets it. [click here to continue…]
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