Wednesday, August 4, 2010

Lately, I’ve been hearing rumblings in the grapevine about media outlets using The 3/50 Project to sell ad space or time. While some are authorized, it appears a lot of the offers out there aren’t. Keep in mind, this is different from merchants approaching media outlets for ads or incorporating the Project into ads they’re planning to place…it’s about outlets using the Project as a vehicle to sell ads to merchants.

So that everyone’s on the same page, here’s what I tell media outlets regarding the practice: [click here to continue…]

{ 1 comment }