Success only runs one direction....
This morning, during a phone interview with a midwest newspaper, I was asked a question no one’s posed for a while: What are the most important things a retailer needs to become a success?
As odd as it may sound, it’s not a good accountant or a fabulous POS system (although those things rank extremely high on the list). In my mind, the two most important things are more basic. [click here to continue…]
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Read it and smile, folks. Proof positive that a successful company can live without discount website sales.
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Okay. I’ve sorted through the Facebook, Twitter, and email requests…got out a calendar…a pencil…and started plotting out the next three (yes, count ‘em, three) road trips to speak about The 3/50 Project. Here’s where I’m headed: [click here to continue…]
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Yes. Someone actually thought this was a good idea. As for the impression this is a professional, upstanding auto dealer…? Uh, maybe not so much.
The lesson: You may think an edgy phrase is funny, but will potential customers—for whom your marketing attempt will provide a first impression—agree? What I take away from this is a room full of back slapping, under-educated ”adults” (using the term loosely) more focused on snide jokes during happy hour than on providing top drawer customer service.
Next time you’re tempted to run an out-of-the-box campaign, ask yourself the following questions: [click here to continue…]
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Time to pack the suitcase again. I’m headed to the Northeast to spread all this “small business love” around (aka: The 3/50 Project)! The tour will find its way to the following four cities in August, [click here to continue…]
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Join me in absolute and unfathomable shock that Swoozie’s is being resurrected. Like many of you, I’m having a hard time wrapping my head around the fact they (a) filed bankruptcy: (b) left an extraordinary list of vendors, reps, and landlords holding the bag (with a hole in the bottom instead of cash): and (c) are now reopening several locations as “The real Swoozies.” [click here to continue…]
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