Yes. Someone actually thought this was a good idea. As for the impression this is a professional, upstanding auto dealer…? Uh, maybe not so much.
The lesson: You may think an edgy phrase is funny, but will potential customers—for whom your marketing attempt will provide a first impression—agree? What I take away from this is a room full of back slapping, under-educated ”adults” (using the term loosely) more focused on snide jokes during happy hour than on providing top drawer customer service.
Next time you’re tempted to run an out-of-the-box campaign, ask yourself the following questions: [click here to continue…]
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