Stealing posters from the restroom

This has to be the single best lead-in to a newspaper story ever written:

Chris Dilla figures somebody must like the posters she puts up in the bathrooms of her Bocktown Beer and Grill restaurant in Robinson, because a few have disappeared.

Rock star images? Andy Warhol prints? No. Just marketing materials from The 3/50 Project, a low-key effort to get consumers to think about where they’re spending their money.

I haven’t stopped giggling with glee since first reading it. The thing gets better every time.

To read the complete article (front page of the Business section in Sunday’s Pittsburgh Post-Gazette), click here.