Bad advice doesn’t improve the second time around

by Cinda Baxter on June 22, 2011

in Attitude, Independent Retailers, Rant, Retail, The 3/50 Project

An email arrived today that began with a website link and a simple sentence: “What planet does this guy live on???”

I clicked the link…and found that “a certain retail consultant” is recycling his old material, telling merchants to delay participation in consumer awareness campaigns (again singling out only The 3/50 Project by name).

Yeah. Right. Limit your store’s visibility during these days of stiff internet and big box competition. Not exactly the advice I’d give. (Ever.)

In keeping with the recycling theme, here’s my original response.

(Is it just me, or do you also get the impression someone has a sour grape caught between his teeth? Sorry, but it’s sure beginning to look that way.)

 

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