This week, Facebook dropped their (ill-conceived) “Deals” program—a relief to those of us who understand how financially crippling these hit-and-run-discounts are for the vast majority of brick and mortars. My post on The 3/50 Project’s Facebook page about the topic resurrected the debate between consumers who love getting things at cost (or below) and the business owners who have been financial crushed by these so-called “deals.”
Bottom line? Consumers don’t see the bottom line. They have no idea what these “deals” cost a merchant, how many big chains use them to crush local merchants, or how little return business actually comes from these “deals”…which is why I’m going to stick my neck out and share an analogy that will hopefully put this in perspective. [click here to continue…]
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