Paper tale

I see a lot of interesting booth designs traversing so many shows. Interesting good, and interesting “what the heck were you thinking?”

Umbra created a third category: Interesting “Why didn’t I think of that?”

Their walls and display cubes are covered entirely in pieces of white, light weight card stock, stapled into place like random fish scales. The only signage is a spray painted stencil of the company logo, centered on the back wall. The 3D effect is terrific; the all white palette makes their colorful product pop.

This could easily be translated into a store display window. The key is to use coated stock that meets fire codes (assuming you care about such things). Very cool. Very hip. Very inexpensive.

Home run.