What happens when you mix my creative juices with a rumbling stomach that wants to be fed? The latest promotion from The 3/50 Project. Welcome to “Eat Down the Street,” in support of independent, locally owned restaurants from coast to coast!
I say we each commit to eating at one of these fine establishments each week. Doesn’t have to be pricey or over-the-top…could do the bagel shop on the corner one week, then that pizza joint the next. Check out the Supporters pages on The 3/50 Project website to see who’s on board in your area. Be sure to look at the left hand column, since that’s where the traditional “independents” are listed.
(Oh. Oops. Ahem. Gotta regain professional decorum.)
It’s true. Thanks to the wonders of social media, combined with big hearts and gracious determination on the part of small business owners everywhere, The 3/50 Project Facebook page crossed over 50,000 fans today—three weeks shy of our first anniversary. Cool.
For those of you attending the SJTA Jewelry Show in Atlanta this weekend, join me at a Lunch-n-Learn session about The 3/50 Project on Saturday. You’ll get the skinny on what’s up with the Project, as well as a whole slew of promotional ideas you can take home and use!
Date: Saturday, March 6, 2010 Time: 12:15 – 1:30 p.m. Location: Cobb Galleria Center, Room 104 Admission: Free, open to show attendees and credentialed member of the press Registration: Requested (click here for info)
It just came to my attention that radio spots are airing in northern Indiana promoting The 3/50 Project using a sharp edged approach. Apparently, someone decided to record their own spots instead of using the official PSAs offered for free on our website.
And, apparently, they’ve decided to take a hardline tack that makes us come across as harsh and judgmental.
They’ll be easy to spot, since they’re recorded in a male voice–not my own.
If you know what station is airing these, please contact me ASAP. I’ve gone to great lengths to assure that our message is one of balance, of positivity, and of forward moving change. Anything out there that comes across even the slightest bit rigid or critical hurts The 3/50 Project…
A huge thanks to WWAY-TV (ABC) for the great news piece about The 3/50 Project and how it’s been embraced by Southport, North Carolina. Well done, folks!
Now…any chance you could share the good news with the fine folks at Good Morning America? Sure would love to see some sweet national air time in the a.m.
Thanks to News 14 in Southport, North Carolina for enlightening their viewers about The 3/50 Project. Southport is unique, in that it relies heavily on independent brick and mortars for not only revenue, but for the charm the town is known for. Just try to image these serene streets lined with national chains…or worse, dark.
As for The Provision Company, well…sounds like you’re “doing it right,” given the loyalty voiced by your customer. Determination to become a necessary part of consumers’ lives, combined with educating them about the impact their choice of storefront makes, is the one-two punch necessary to have a positive impact. No question.
All the flyers and posters in the world won’t do the trick. Gotta do the hard work too if you want to still be standing this time next year.
Yes, this post coulda/shoulda run on Monday when a featured story appeared in the Minneapolis Star Tribune, but Yours Truly was still wrapping her head around the delicate balance between the appearance of self promotion and the reality of seriously great placement on the front page of the business section. In the end, The 3/50 Project won out, having received glorious face time with a whole lot of readers throughout Minnesota and Wisconsin.
Thanks to writer Jackie Crosby and photographer Glen Stubbe for telling our story. You guys rock.
Click here to read it, and if you’re a fan of locally owned, independent brick and mortars, chime in on the comments to share the love.
Those of you who own a registered trademark, brand, or business name know how important it is to protect it, assuring that a third party doesn’t use it without permission, then twist your hard work into something unintended. Thankfully, social sites like Facebook and Twitter understand the inherent risks, and uphold the law, doing a fine job of quickly pulling down unauthorized use of trademarks and copyright protected materials (upon confirmation of legal ownership).
Blogger, on the other hand, chooses to protect the scammers.
That’s right. I said scammers. And in case there’s any doubt, I’m seriously ticked off (more accurately, I’m seriously p***ed off, but my Mom reads this, so gotta keep it clean). [click here to continue…]
What happens when you mix my creative juices with a rumbling stomach that wants to be fed? The latest promotion from The 3/50 Project. Welcome to “Eat Down the Street,” in support of independent, locally owned restaurants from coast to coast!
For those of you attending the SJTA Jewelry Show in Atlanta this weekend, join me at a Lunch-n-Learn session about 
I need your help. Actually, I need your ears.
Yes, this post coulda/shoulda run on Monday when a featured story appeared in the Minneapolis Star Tribune, but Yours Truly was still wrapping her head around the delicate balance between the appearance of self promotion and the reality of seriously great placement on the front page of the business section. In the end, 
Those of you who own a registered trademark, brand, or business name know how important it is to protect it, assuring that a third party doesn’t use it without permission, then twist your hard work into something unintended. Thankfully, social sites like Facebook and Twitter understand the inherent risks, and uphold the law, doing a fine job of quickly pulling down unauthorized use of trademarks and copyright protected materials (upon confirmation of legal ownership).
