Media

The 3/50 Project on KTRE-TV

by Cinda Baxter on June 16, 2009

in Media, The 3/50 Project

A big thanks to the folks in eastern Texas who are helping to spread the word about The 3/50 Project. My favorite lines in the piece are easy to spot:

“What’s unique about this shop locally campaign is it does not place cities in competition with one another. Quite the contrary; it unites independent retailers across the region and the nation. Independent retailers must stick together to keep customers coming through the doors.”

No truer words have been uttered. Thanks, KTRE!

If you don’t see the video player above, just means you need to allow scripts/cookies for ktre.com.

Note: The Department of Labor is incorrectly attributed for the 68/43 data; only the employment statistics portion of our message came from the USDOL.

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microphoneHey all you Kansas City folks out there-—tune into KCUR-FM at 10:00 a.m. Monday morning for my stint on the Walt Bodine Show. From what my KC connections tell me, Walt’s program is “a very big thing,” garnering lots of respect from listeners far and wide.

Means a whole bunch of consumers are going to hear about The 3/50 Project, which is always a plus. Thanks for the opportunity, Walt!

Anyone have a contact in television for the KC market? Let’s get them on board next….

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The 3/50 Project on AM 950

by Cinda Baxter on June 3, 2009

in Media, The 3/50 Project

microphoneBig thanks to Susan Shehata and Colleen Bukman from “Raising the Consciousness” on AM 950 for giving The 3/50 Project such terrific visibility over the weekend. You made the process of being on the air loads of fun.

To hear the interview, visit the show’s website, then scroll down to the link for the archived recording. The run time is one hour, but if you fast forward to the 30 minute point, you’ll find the start of the segment, just after the promo for Winter Moon, Summer Sun Adventure Retreat Lodge.

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twitterThanks to my fellow Twitter-ites for helping carry the load during yesterday’s campaign to get facetime for The 3/50 Project with mass media. You guys really did us all proud, re-tweeting like pros as each subsequent wave rolled out.

The irony to all this is that I spent the day flat on my back, with either a horrid case of the flu or Memorial Day food poisoning (sadly, hamburgers and potato salad may be off my faves list for a while). Meant crawling to the laptop every so often to check in…tweet…crawl back to bed…crawl back to the laptop a few hours later…tweet…back to bed…. At one point, had the laptop IN bed with me, which is either an example of steely determination or complete insanity.

But then hey—I used to be a retailer. We’re half crazy by nature.

Now…let’s see how the media folks respond. Fingers crossed. Thanks to each and every one of you, including the non-Twitter users who posted about the campaign on their blogs, asking readers to jump in. Every one of you is a hero in my book.

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On your marks, get set, TWITTER!

by Cinda Baxter on May 26, 2009

in Media, The 3/50 Project

twitterYou all know how determined I am to get national mass media coverage for The 3/50 Project. Well, today we’re going to try a little out of the box thinking.

If you’re a Twitter user, follow me at @cindabaxter, then look for TWO media-related tweets this morning (trust me…you’ll recognize them).

Got ’em? Good. Now re-tweet them. Both.

That’s it. That’s all you have to do. With a little luck, we’re about to start something big.

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The first window clings arrive

by Cinda Baxter on May 25, 2009

in Media, The 3/50 Project

Share photos on twitter with TwitpicThanks to Nest Interiors in Ponchatoula, LA, we have our first peek at The 3/50 Project window cling in action. The Chicago Market began mailing them out late last week, thanks to quick action after a printer snafu. Gotta admit…they look pretty cool, huh?

Twitter fans, take note: Tomorrow morning, I’m launching a campaign to get us on some pretty big radar. Your retweets are critical to this working, so get set. I’m hell bent on seeing us hit the national mass media.

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women_entrep_logoThe 3/50 Project is beginning to see some pretty big press, folks.

For those of you unfamiliar with Entrepreneur Magazine’s sister site, WomenEntrepreneur.com, you’re missing out on something special. Eve Gumpel, editor, has done a terrific job of bringing valuable information to female business owners across the country in a positive, upbeat tone. The content’s always dead-on, and worth a read.

Thanks to one of The 3/50 Project’s faithful supporters, Nina Kaufman (a small business attorney and advocate), Eve learned about our cause, and wrote a wonderful piece about the movement in her online column.

Be sure to bookmark the site. Should be on your daily Must Do list.

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I gotta tell you, Jim Blasingame makes being interviewed fun. Thanks to his to-the-bone belief in small business, The 3/50 Project made its national media debut this week on his program “The Small Business Advocate,” syndicated in 40 major markets. He really “gets it,” big time.

To hear the interview in full, click on the “Listen Now” button in the top right corner of the blue box above.

Pay particular attention to the part about big boxes and banking. Was something that hadn’t occurred to me before, and won’t leave my head now. Sure puts things in perspective, fast.

Thanks, Jim, for being such a pro. You can count on me taking up the offer to stay in touch.

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