retailer coaching
From startups to established stores, retailers have unique needs, which is why each program is tailored to fit the client like a kid glove.

Upstart Aid - New stores (less than three years) or start up profiles might include:

• location scouting
• name and logo creation
• store layout and design
• branding and identity strategy
• internet presence strategy
• basic web site and email set up
• vendor selection and set up
• order tracking systems
• daily operations set up
• branded business forms package
• merchant services set up
• employee applications, policies, and handbook set up
• Day One Plan ©
• and so much more....

Booster Shot - On the other end of the spectrum, existing stores may need focus on:

• any of the items above
• branding programs and launch
• strategic marketing plans
• customer VIP programs
• in-house print operations review / refit
• policy and procedure review / refit
• internet presence review / refit
• work flow and paperwork reveiw / refit
• green office conversion
• and so much more....
  

Of course, there are combinations of the two, depending on your needs.

In all cases, we’ll begin the process with one-on-one phone interviews to determine the best path to reach your unique goals and/or tackle your unique challenges. It’s all about making you as profitable as possible.

vendor consulting
For years, Cinda has been a trusted advisor to numerous vendors, associations, and industry leaders, including AmericasMart Atlanta, Epson America, the Hong Kong Trade Development Council, the Gift and Home Trade Association, the National Stationery Show, and Retailer Networks Incorporated. Who better to help fine tune your retailer approach than someone who knows retail from the inside?

Whether a young company or one that’s more established, a fresh set of eyes can make all the difference. Services offered include (but are not limited to):

• product development or review
• message crafting
• professional writing and editing
• vendor/retailer relationship counseling
• retailer “enablement” programs that allow you to better equip your retailers with the tools necessary to sell the socks out of your product line

Contact Cinda to discuss the possibilities.