Looks like someone was a little hung over from their wild nights at Sundance. Check out this Oyster.com email advertising Park City, Utah ski outings. Seems something is missing in the photo like…oh, I dunno…snow…?
My favorite lines:
…it’s the best time of year to come and hit the slopes with the family.
(Provided, of course, there’s snow—unlike what we’re showing you here.)
We snapped hundreds of photos, and we think they’ll be more than enough to get you started.
(Or not, since we kinda mixed up our camera rolls with last summer’s camping trip.)
Proofread, proofread, proofread, people. :::sigh:::
Click to see larger image
Wow. In under 24 hours, one company elevated their brand…and another shattered their reputation.
A picture says a thousand words. Take a gander at three bays of Crane & Co. greeting cards…at Walmart. Note the clearly branded displays emblazoned with the manufacturer’s logo: [click here to continue…]
We all screw up. I have. You have. And we’ll do it again…and again…and again. It happens.
What we do with a screw up, however, determines whether or not we walk alone moving forward.
I’m a big fan of MyEmma email marketing. Truth be told, I’m a big fan of them all the way around, having rarely found a company with such high standards for customer service. Well, on Monday, they bobbled…and they bobbled massively.
And, given the way they handled it, I’m an even bigger fan today. [click here to continue…]
Pretty sure this ISN’T what Laura had in mind….
by Cinda Baxter on January 18, 2012 · 1 comment
I’ve been pretty vocal on The 3/50 Project’s Facebook page today about the overwhelming risks passage of SOPA or PIPA would have on independent brick and mortars. Here’s a cheat sheet to get you through the muck.
SOPA: Stop Online Piracy Act (the House bill)
PIPA: Protect Intellectual Property Act (the Senate bill)
• Main difference: SOPA extends to also include streaming content
• Main risk: While the initial focus was international pirating of video and music, the bills have been overwritten to include all domestic U.S. sites, including social media, making site/page/blog owners responsible for fan posts and content
A simple example of SOPA overkill making a small business owner responsible for someone else’s unethical behavior: http://bit.ly/AzREYA. (For the stationery store owners and printers in the group, think: Bride brings in her own graphic or monogram design…) [click here to continue…]
Sorry ’bout the long title, but I need this to blast to Twitter too…
A respected financial publication wants to interview merchants who fit all three of the following criteria:
- Are actively working in tandem with other local businesses, promoting The 3/50 Project
- Are in communities that have seen positive impact as a result of The 3/50 Project
- Are located in one of the following states: MT, WY, CO, NE, IA, MO, KS, IL, WI, MI, ND, SD, or MN
If that’s you, please contact me via email here, as soon as possible.
The publication’s audience is made up of local community banks in the states listed above. The writer is looking for positive stories about communities who got involved in our movement, then thrived as a result. This is not a reporter looking for an ambush—he’s the “real deal,” and very excited about what it is we’re doing.
Gotta love good press!
While in Atlanta for the gift show, I was showing a retailer how to use Dropbox to stay connected with her store. Prepared to hear “Thank you for showing me this, Cinda,” instead I got “Why in the world haven’t you blogged about this???”
Yeah. Good point. My bad for not doing so earlier—especially since it’s even more useful at home the rest of the time. Here goes. [click here to continue…]
Do I agree with last weekend’s Amazon scan-for-credit sale? No.
Do I think it may go down in history as one of the smartest marketing moves ever? Yup.
Jeff Bezos (CEO, Amazon.com) knew exactly what he was doing…and he got all of us, present company included, to help him. [click here to continue…]
