Let’s face it. Holiday stress can bring out the worst in people. Here’s how to soften the blow, then turn things around when someone decides to “go south” on your FB page or other social media site:


Infographic source: ExactTarget.com

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Marketing for 2014

by Cinda Baxter on November 11, 2013

in Marketing

A few things to keep in mind as you plot and plan for 2014….



Interns: Worth their weight in gold…?

by Cinda Baxter on September 10, 2013

in Business

Interns are a terrific resource for many small business owners, as well as possible entry points for tomorrow’s best employees. Here’s an interesting infographic about how they impact the bottom line:



An interesting infographic, to be sure—just wish it began with the positive rather than lead with (a lot of) negatives. Pay particular attention to the “Nice Companies Finish First” section, near the bottom.

(Click on the graphic to enlarge.)



Source: shankmanhonig.com


What’s your line…?

by Cinda Baxter on August 16, 2013

in Marketing

They say the first impression is everything. That holds true for email campaigns…over and over and over again.

Gotta get it right.

Click on the image to see it full size in a new screen.

The Opening Line


Think outside the (moving) box

by Cinda Baxter on December 11, 2012

in Local, Marketing

Back in my retail days, I had an upscale gift and stationery store, surrounded by a very, very exclusive neighborhood. One of the largest real estate offices in the Twin Cities metro was located upstairs, providing an interesting opportunity—offer special pricing on items suitable for closing gifts, then appeal to realtors as their go-to source. Sadly, the idea flopped—agents in that particular office preferred to spend as little as possible on clients, regardless of the windfall (they’d gush about selling a $1.8M home, then balk at the idea of spending $25 on the requisite closing gift).

Cross that idea off the list.

Then replace it with a better one.  [click here to continue…]


Click this link, see all FB Page posts

by Cinda Baxter on November 8, 2012

in Facebook

I type this with high hopes and a bit of astonishment. Apparently, Facebook has been listening to the armies of Page admins and fans frustrated (that’s the nice word) by the use Edge Rank to impose a “big brother approach” when determining what someone sees in their newsfeed.

The result? Beta testing of a new option: a Pages Feed, tucked into the Pages section on the left hand side of the newsfeed screen.

It hasn’t rolled out for everyone yet—just a few lucky folks in the test group. Want to see what the results would look like on YOUR newsfeed? [click here to continue…]


Notifications for FB pages is NOT a solution

by Cinda Baxter on November 5, 2012

in Facebook

Last week, Facebook admitted they’ve been quietly testing a new way for fans to see posts from the pages they’ve “liked.” For the test group, hovering their mouse over the “Liked” button on pages provides a new option: “Get Notifications.” You know—that little globe in the top left corner of the screen, where you’re alerted when someone comments on your posts, tags you in a photo, etc. (depending on how you have settings lined up).

On the surface, this looks like a lovely idea, bringing pages and fans back together again.

But it’s not. It’s actually the fast track to pages losing their fans….and fast.  [click here to continue…]